UK Business Email Address
TOP 10 Reasons you need a business email address – CloudARM
There will be a time (maybe you have already thought about it) that the thought that when you should look at getting a professional looking UK business email address.
There are many reasons that as a small or medium business you should be taking the step to have your own, professional UK business email address.
In this article, we will look at each one on turn in order to give you all the information you need to make the decision for yourself and decide whether you should get one.
It doesn’t matter whether you’re an IT business, an online retailer or a plumber, you want to look professional. A professional UK business email address shows the world and more key – your potential customers, that you are the owner of an established and professional business. It also shows your potential customers that you are in fact, a real business.
With the increase in cyber crime and businesses putting more and more credence into online security, having a professional UK business email address will make your customers feel much more comfortable when dealing with you via email.
2. Initial Impressions
How many other businesses are there that are local to you and in your niche? That is a question that you probably already know the answer to. These are your direct competition. If you were looking for say a builder and the first two Google sites you saw had the following email addresses…
Which does your gut tell you to use initially?
Obviously, there are other things that come into it, your reviews, the quality of your website etc, but you will already be behind your competition.
3. Credibility and Trust
Business and trust are two words that should really go hand in hand. In 2018 especially, trust is very hard to gain and sometimes even harder to maintain. With so many businesses in every niche you need credibility to ever be looked at as a serious business and not a cowboy that will take advantage of an unsuspecting customer and run away with their money.
When a customer looks at your webpage, sees your business card, or even sees your business leaflet in the local supermarket window, then notices that you have a generic Gmail/Hotmail/Yahoo email address – you’re damaging your customers confidence.
One of the worst things you can do as a business is damage a potential paying customers confidence in your brand. A professional business email account can really help to improve this.
4. Improve your Results
Who really checks their spam folder? I don’t. If you are emailing prospective customers from a generic, non business email account, there is a very good chance that you email will end up buried in a spam folder with all the junk emails the customer received that day.
If you do look at your spam, you’ll probably notice that most of the emails in there are from Gmail, Hotmail or Yahoo accounts. Every time your email ends up in the spam folder it is a wasted opportunity and potentially a sale down the drain.
Making your business email branded, will not only make you recognisable, but will also help to avoid this issue.
Brand recognition is something that businesses always strive to achieve and it shouldn’t be any different for you. You should want your company name to synonymous with your business niche and for people to clearly recognise it.
When you are speaking to your potential customers online via email, your email address is one of the few things that shows your brand. You wouldn’t have a business meeting with a customer in your personal gym clothes (well you might if you work in fitness I suppose), so why would you have an online conversation with a customer via personal, generic email address?
Would you put another company’s name on your website, business cards or leaflet? Well if you have a generic email account that’s exactly what you are doing. You’re essentially advertising your email provider – for free!
Having a professional UK business email address will set you apart from the part-timers and the cowboy businesses and serve as another form of advert for you and your business.
7. Improved Communication
Communication within a business is key and the clearer, cleaner and more professional your communication is, the easier it is to maintain professional conversations with your customers.
With a UK business email address, customers will decide immediately if your email is worth opening.
8. Clear Link to your Website
A UK professional business email address using your site’s domain is a easy way to allow companies to look up your company and get access to more information on your company’s website.
There have been times in the past where I have been reminded of a great product or a great service I have received just by seeing an old contact in my address book. Their professional email address serves as a great reminder of their exact company name and a great link back to their website.
Email aliases easily allow you to filter certain emails to specific folders of your choice and helped you to make sure that you are not missing an important email.
For example, you could set up the following: –
Info@companyname.co.uk – To give general information about your service or products.
Quotes@companyname.co.uk – Give personal quotes to customers.
Name@companyname.co.uk – For your general business emails.
Because of the ease of use of business email accounts, as well as their alias functionality, it allows you the flexibility to log into one email account and see all of your emails in one place, rather than having to log into multiple accounts.
This not only saves you a headache, but time and effort as well. This is especially the case when you are using the same email account for both your personal and business emails. You will no longer have to sit and sift through mountains of irrelevant emails to get to the ones that matter. If
As well as Further to the alias function, having business email addresses set up to with your domain means that you can easily add more and more users as your company grows.
Whether or not your every one of the points mentioned above applies to you and your business personally, I guarantee that at least a number of them points do. It is clear that getting a UK business email address for your company is the smart thing to do.
It doesn’t matter your niche or the sector that you work in, you want to make sure that your at the front of people’s minds and that you have the brand recognition and credibility to back it up.
If you are interested in getting an email address or just enquiring about how it works, what it entails or the costs involved, get in touch with us at CloudARM today and we will explain anything you need.